TID takes on beyerdynamic in South Africa
Published: MEA
SOUTH AFRICA: Technology Innovated Distribution (TID) used the recent MediaTech Africa show to introduce its relationship with beyerdynamic to the market.
‘We are using MediaTech as a launching pad for beyerdynamic. We are bringing it to the market like it has never been before to create the awareness,’ said TID’s Stephen Bricknell. ‘We have found that it is a well-recognised product but we’ve got a lot to do to bring it up to the true place in the market where it belongs.’
The year old distributor is representing the full range of beyerdynamic’s products from consumer and pro headphones, through its complete mic range to the conference, translation and tourguide systems. ‘It an absolutely incredible product range which we love,’ noted Mr Bricknell. ‘We’ve got a lot to learn, and our product specialist Michael van Rensburg has been on product training at the factory in Germany.’