Utah Scientific appoints EMEA general manager
Published: MEA
EMEA: US-based manufacturer of routing switchers for the broadcast industry, Utah Scientific, has appointed Reto Brader to the new position of GM for Europe, the Middle East and Africa.
Mr Brader will be tasked with developing the manufacturer’s EMEA presence, growing its market, serving customers and promoting products in the region.
‘Utah Scientific routers and associated gear have always been world-class, and this addition to our organisation demonstrates our commitment to enhanced communication of that message to customers in important regions of the world,’ said Tom Harmon, president and CEO of Utah Scientific. ‘We are pleased to have the opportunity to engage someone with Reto’s skills, experience, and integrity to take on this responsibility. He is just the right person to match our advanced technology with the many customers in the EMEA regions who are poised to take advantage of it.’
‘Providing solutions that enable my customers to succeed is what motivates me most,’ added Mr Brader. ‘When the company is Utah Scientific, with both great technology and an outstanding reputation, the prospect is even more exciting. I couldn’t be more enthused about the opportunity of enabling customers in the EMEA regions to benefit from the great expertise and quality solutions that Utah Scientific offers.’
Mr Brader has worked in the high technology, broadcast, and information systems markets for 18 years. He comes to Utah Scientific most recently from Pixelmetrix, where he also served as EMEA general manager. Earlier management positions were at Hewlett-Packard/Agilent in Canada and Alcatel in Switzerland. He will be based in Zurich, and work closely with Scott Bosen, Utah Scientific’s marketing director and international sales manager, and will report directly to Tom Harmon.