Visual Unity partners with Salam Media Cast
Published: MEA
UAE: Visual Unity and Salam Media Cast have announced a new partnership agreement. Under the terms of the new cooperation, broadcast and multiscreen system integrator Visual Unity will work alongside fully integrated broadcasting solutions provider Salam Media Cast (SMC) to provide its multiscreen expertise in managing content across the networks and solutions that SMC installs.
This arrangement covering the Middle East and North Africa will allow SMC to enter new markets and develop its business in the multiscreen environment. In return, Visual Unity, which recently established an office in the Middle East, will have the opportunity to leverage SMC’s regional presence and facilities.
‘Visual Unity’s expertise in multiscreen systems integration, combined with its powerful vuMedia platform that allows broadcasters to manage and monetise multiscreen content, provides SMC with a complimentary addition to our existing business model,’ said Paul Wallis, head of business development at SMC. ‘SMC is targeting growth across a number of new business areas and this collaboration with Visual Unity opens up exciting possibilities for us.’
‘Visual Unity will provide SMC with multiscreen IP solutions, software development and mobile delivery knowledge in a way that compliments SMC’s existing offerings,’ added Tomas Petru, managing director of Visual Unity. ‘From our perspective, this arrangement brings enormous benefits as it will enable us to extend our reach via one of the largest and well-funded integrators in the Middle East region.’
‘By working with SMC we can engage in opportunities that require both traditional linear and multiscreen systems integration input,’ said Jamal Bnari, Visual Unity’s head of sales and marketing for the Middle East and Asia. ‘We are already collaborating on large tenders for IPTV, application development and digital signage tenders.’
‘Over 100 clients across the Middle East are already using broadcast systems installed by SMC,’ concluded Mr Wallis. ‘We are able to design and build full turnkey system solutions using our team of international and local talent. With Visual Unity by our side we can now extend modern thinking and expertise in managing content for multiscreen environments to our customer base. The way audiences view content is changing dramatically – and fast. I hope that, together with Visual Unity, we can present new and exciting solutions that enable broadcasters to maximise content revenue.’