Dirac Research hires business director of AR/VR

WORLD: As it continues to invest in its senior management team while adding focus to augmented and virtual reality, Dirac Research has appointed Lars Isaksson as business director of AR/VR. Mr Isaksson brings two decades of sales and product development experience to the role, which will see him take responsibility for the marketing and development of the Dirac VR audio platform.

‘Lars has precisely the background we need to reach our sales and business development objectives for this critically important market segment,’ explained Dirac Research founder and CEO Mathias Johansson. ‘He will oversee all AR/VR channel development programmes and be involved in the evolution of the Dirac VR platform to meet future customer requirements. Lars’ background is unique in that it combines a natural gift for sales with a thorough grounding in engineering and product development.’

Mr Isaksson was equally excited about the appointment: ‘I look forward to bringing my skills and experience to this incredibly innovative company and to helping the team achieve all of its growth objectives in the emerging fields of virtual and augment reality,’ he stated.

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