Fulcrum names William Sauer director of marcomm
Published: WORLD
WORLD: Fulcrum Acoustics has appointed William Sauer to the newly created position of director of marketing and communications. Mr Sauer joins the manufacturer with extensive B2B experience, having served as marketing manager for the law firm Harris Beach PLLC, in addition to communication manager for investment management advisor Manning and Napier, Inc. In his new position, he will develop and implement marketing strategies and tactics to build the Fulcrum brand and support sales.
‘We are thrilled to welcome Bill to Fulcrum Acoustic,’ remarked company president and co-founder Stephen Siegel. ‘He brings a wealth of experience across a broad range of industries and market sectors, as well as a keen understanding of what makes the audio industry unique. We're looking forward to his input.’
‘Fulcrum Acoustic is a truly innovative company, with an amazing line of products that has made a tremendous impact in their industry in a very short time,’ added Mr Sauer. ‘It's a company with a bright future, and I'm truly excited to be a part of it.’