FullScale launches with Dizengoff
Published: WORLD
WORLD: Industry veterans Jeff Mac, Ted Bahas and Joe de Bie have launched FullScale International (FSI), a brand manager of pro audio and related equipment offering distribution and marketing services to brands in the USA and international markets.
‘Give me a spreadsheet and price sheet, not a soldering iron! Our skill set is delivering a product in a way that builds repeatable business and buzz within the marketplace,’ explained president, Jeff Mac.
‘We have built our business on listening to our customers and adapting as our industry has changed,’ added CEO, Ted Bahas. ‘We look forward to all of the opportunities a more globalised business model brings.’
‘The synergies of bringing a product to market with a single, coherent plan are a powerful multiplier for business and visibility,’ added managing director Joe de Bie. ‘We offer that capability to manufacturers that would not otherwise have that benefit.’
The company is launching with the global distribution rights to Dizengoff Audio, a Chicago-based company producing a range of mic pres and dynamic processors. ‘We love to build affordable tributes to classic recording gear based on the original circuitry, but with a Chicago-inspired twist. Being able to successfully take these products to market takes a certain knowledge, experience and the right contacts,’ said Matt Newport of Dizengoff Audio. ‘I am delighted to be working with FSI and using their expertise to ensure Dizengoff becomes a global brand. This, coupled with some innovative ideas for the future, ensures Dizengoff will become desirable for professionals and enthusiasts alike.’