L-S-B integrated into Lawo
Published: WORLD
WORLD: L-S-B Broadcast Technology has been renamed as Lawo and integrated into the Lawo company structure. The company’s products, such as VSM and theWALL will now be marketed under the Lawo brand.
Under the new structure, service, support, and project management with a focus on R&D for VSM and theWALL will remain in Wiesbaden, whereas sales will be served via Lawo in Rastatt.
‘Our customers will benefit from this integration in many ways,’ said Jamie Dunn, head of global sales for Lawo, formerly L-S-B. ‘The additional R&D resources within Lawo and the extensive expertise in user interface design complement the existing capacity of the present Lawo GmbH team in Wiesbaden in order to develop the VSM toolbox and user experience even further. These expanded resources will enable VSM and theWALL to evolve even faster and better suited to customers’ needs and requirements.’
‘With this step we have reached a new level of R&D power, knowhow and experience,’ added Andreas Hilmer, director of marketing and communications for Lawo. ‘By extending the Lawo portfolio of IP-based network, video and audio products with solutions for overall and comprehensive control, we serve the broadcast industry better by offering turnkey-solutions from one source. Lawo will advance VSM and theWALL while keeping them as the manufacturer-independent solution supporting more third party equipment than any other solution available. This open approach perfectly fits in with the Lawo philosophy of supporting open standards for the benefit of all customers.’