Restructured sales line-up for Lawo
Published: WORLD
WORLD: German broadcast specialist Lawo has revealed a newly restructured sales team intended to deliver on the manufacturer’s ‘strong growth plans’. The restructuring follows a reorganisation of the company in the wake of its absorption of L-S-B Broadcast Technology, which was announced in January 2016.
Described as ‘combining the expertise and experience of all the Lawo entities into a single global concept’, the sales team will now be led by Jamie Dunn, formerly of L-S-B. He takes the title head of global sales with additional responsibility for Europe, excluding Germany, Austria, Switzerland, which will be handled by Martin Blum. Elsewhere, Erling Hedkvist will be responsible for the Americas while popular industry figure Gregor Erlitz will be responsible for Asia.
The reorganisation is intended to deliver a ‘one-stop, turnkey approach for broadcast, installation and live customers’.
‘Lawo is one of the few companies with a fully integrated product portfolio that covers complete solutions for IP audio, video and control,’ explained Jamie Dunn. ‘The re-structuring of our talented sales individuals into newly focused regional teams will allow us to meet our strong growth objectives over the coming years whilst maintaining our main strength, which is the close connection and trusted partnerships we have with all our customers.’