Eric Larsen joins TASCAM
Published: WORLD
WORLD: TASCAM has appointed Eric Larsen as its director of marketing, taking responsibility for the outbound marketing activities of both the TASCAM and TEAC brands. The Japanese company made the appointment based upon Mr Larsen’s backgrounds in music retail, software developer relations in computer based audio production and most recently in consumer marketing for a number of Silicon Valley tech firms.
Mr Larsen will use his experience for this new role by overseeing PR and artist relations for TASCAM and TEAC. Having moved away from the music industry, he brings vast marketing experience back to the sector gained from organisations such as Creative Labs, 3DFX, Pinnacle Systems, Steinberg and Kaleidescape.
‘Eric’s history of brand building for consumer technology and audio firms makes him a powerful addition to our talented marketing team,’ noted Jim Mack, TASCAM and TEAC Consumer Audio’s executive vice president. ‘TASCAM has always combined leading edge technology with innovative product design in order to help artists realise their vision, and we are excited to have Eric on board to help spread the word and energise this globally respected brand.’